Currently ranked as the #1 and the most downloaded app on the app store, Tik Tok’s ability to create powerful, trendy videos that have the chances to go viral has made it as one of the most sought out social media channel for marketers
The original version of TikTok is newer than Musical.ly. Bytedance launched it as Douyin in China on September 2016 and then introduced it to the overseas market as TikTok a year later. According to Apptrace, the TikTok app is currently available in 141 countries. It is in the top 25 overall in 135 of these countries.
119 Million Active Users in India, India is another populous country where youngsters are attracted to TikTok. TikTok was downloaded 277.6 million times in India in the first 11 months of 2019 alone. As a brand, If younger people are one of the primary audiences for your business, TikTok ads could be a worthwhile investment for you. With 66% of TikTok’s users younger than 30 (41% are aged 16–24).
Here at Acme, we can make strategies on how you reach them.
Here are some major benefits of advertising on TikTok
Advertising on Tik Tok has to completely depend on your Business. We understand your business, products and services to determine whether Tik Tok is the right platform to advertise for you.
Quality Visual Content Creation
TikTok is a total video-sharing app. So the visual content has to align with advertising guidelines. We at HOP are Tik Tok enthusiasts, create visual content that aligns to your business meeting the Tik Tok Guidelines.
Influencers play a major role in the success of TikTok Advertising. We at HOP have a partnership with influencers that are niche to the specific industry and products.
Minimal competition between brands to attract user’s attention
You can be as creative as you want on this platform for branding.
It will help you market to Gen Z more effectively.
More likely to achieve higher reach because of lower competition on the platform, unlike Facebook.
Short video contents are more prominent than texts or images, giving brands an opportunity to engage more effectively.
Our TikTok Marketing Services
TikTok Content Idea Conceptualization
Our creative team of marketers and content curators research and come up with different ideas for your TikTok content based on your industry and target audience. Especially if you are a B2C business, you can use TikTok in many ways to improve engagement, site traffic, and generate leads.
TikTok Influencer Marketing
Leverage the most effective form of marketing on TikTok with the professional help of our creative team and influencer connections. Based on your ideal customer profile (ICP) on TikTok, we will match your brand with the most relevant TikTok influencers.
TikTok Paid Advertising
TikTok has three main types of paid ads that are categorized as in-feed ads, brand takeover ads, and hashtags challenges. Our dedicated team will assist you in selecting the type of ads that you should run on the platform based on your product type and your audience.
TikTok Ads provides you with several features to filter out your target audience from among the billions of users that use this platform daily. You can define your audience based on several parameters like location, age, gender, languages, interests, device, and more.
Our marketing team tracks your campaign’s KPIs to deliver better results. We conduct A/B testing of drives to see which ad will perform better, and accordingly, we make changes in the campaign to engage with the audience and nurture more leads effectively.
TikTok Profile Creation
The best way to engage with the audience is by having a presence on the platform. Our marketing team will guide you in setting up your TikTok profile and create quirky and fun short videos that will resonate with the Gen Z users on it. This will help you with your organic reach on the platform.
Still have some questions left?
Call us for a free consultation at (+91)9821012317