Google recently on 27 May 2020 launched Discovery ad campaigns globally from the beta version. With advanced features and great placements discovery ads offer placements on Youtube, Google Gmails Ads & new feed placement called discovery.
Marketing objective – Discovery campaign type
Google offers to create and test ads on below marketing objectives:
- Sales
- Leads
- Website traffic
- Create campaign without a goal’s guidance
How to create campaign ?
- Select your objective goals
- Assign Campaign name and select target locations
- Select preferred language
- Bidding – Campaign will use the Target CPA/Maximize conversions bid strategy, this is default bitstrategy offered by google
- Choose your budget
- Assign additional targeting if required
- Provide Ad group name
- Choose your potential targeting
- Assign demographics as required
- Create ads.
Read More :- How Google Ads can help you to Grow Business
Discovery carousel formats
Discovery carousel ad — Discovery ads allow you to display one or more images that showcase your product or service. Multiple images (Up to 4) will be shown in a carousel format, much like Facebook’s carousel ads.
Discovery ad — Google Discover is designed to meet these changing expectations of the internet. Instead of simply providing answers, it’s designed to help people find what they need— Ads offers to add up to five headlines, Up to 5 descriptions & one Call to action text.
Discovery Ads – Creative Brief
Discovery carousel ad
Headline – 1
Description – 1
Call to action text – 1
Final Url – Promotional page
Business Name – Your Business name
Recommended creative sizes:
Landscape (1.91:1): 1200 × 628 (min. required: 600 × 314)
Square: 1200 × 1200 (min. required: 300 × 300)
Logos (1 required): 200 x 200 (min. required: 128 × 128)
Discovery ad
Headline – (up to 5)
Description – (up to 5)
Call to action text – 1
Final Url – Promotional page
Business Name – Your Business name
Recommended creative sizes:
Landscape (1.91:1): 1200 × 628 (min. required: 600 × 314)
Square: 1200 × 1200 (min. required: 300 × 300)
Logos (1 required): 200 x 200 (min. required: 128 × 128)
Why should we try discovery ads?
- Premium placement such as YouTube, Gmail Ads, & Discovery
- Tell stories with the showcase of your products or services
- Rich creative type for better CTA (call to action)
- Expanded reach
For more help visit official site – https://support.google.com/google-ads/answer/9904013
