Before we start to learn more on today’s blog topic “how to use google keyword planner”. It is more important for us to know what keyword planner is and why do we use such tools. 

In today’s competitive online marketing world  it’s very important for every marketer to estimate media plans/projections before we start search engine ads. And to run search engine ads it’s very important for all marketing experts to know what is their target market/segment to choose the right keywords to execute ads. And while choosing keywords for SEO or PPC ads search volume of keywords plays a major role in keywords selections. 

Lets understand this with a very small example, let’s assume one of the client has been requested a new ppc media proposal for the below listed brief:

Target market – UAE

Target Gender – Male/Female 

Target Industry – Car Insurance

Approved Media Budget – 60,000 aed

Now to start with the media plan for the above target market we need to know the search volume of various car insurance related keywords. So that we can plan the campaigns or media plan to share with the client. Now we need to seek help from keyword planner tools. There are various paid and free keyword planner tools available in the market but the commonly used and free google toll is known as Google keyword planner. 

Where to find google keyword planner?

Google keyword planner is a free toll that we could find under google ads console. In Order to negative and use tolls use below instructions:

1. Log into your google ads. 
2. On the top right side next to the help and setting option you could find tools, refer picture below for quick navigation.

2.Click on tools and under planning 2nd from the top is Keyword planner to access 

4. As you click on keyword planner you could see a new page with options such as “discover new keywords” and get search volume and forecasts.

5.Click on discover new keywords you are on the correct  page to start with the  keyword research

How to make best use google keyword planner ?

Google planner offers two wide areas to run research on keywords. Which are search using keywords denoted as START WITH KEYWORDS and the next option is using your website url mentioned as START WITH A WEBSITE.  

1. Start with keywords – With the help of options said,users are free to choose their target keywords and followed by choosing language and geo.

Steps to run keyword research 

• Type relevant keywords on search box
• Select relevant geo 
• Select language splits required if any
• Click Get results for data

2.Start with website – With the help of the  “start with website” option we could get the relevant keywords for the website that we are looking forward to marketing. 

Steps to run keyword research 

• Enter a domain or a page to find keywords
• Use expanded feature if required “Use the entire site” or “Use only this page”
• Select relevant geo 
• Select language splits required if any
• Click Get results for data

How to use refined keywords ?

Now it’s very important to learn and know how these results can be used in a simpler and smarter way. Google will show thousands of available keyword ideas with matrices such as avg. monthly search volume, competition index, top page bids, etc. 

1. Make use of filter options on the left above keyword list, this feature enhances our filter with more flexibility to find data with adult content, avg.searches, bids, competition etc.  

1. Keyword list is always shown on the keyword view. We prefer to use Grouped view to find groups of relevant keywords under one batch.
2. Make use of select option to add keywords on existing campaigns or ad groups 

4.Select and use date range to view customized search trends 

1. Make use of download keyword ideas to export the file in google drive or .csv

Thank you for your time to read  the blog. We hope you would have learned and enjoyed reading the article on “How to use google keyword planner”. We have tried and elaborated our level best with our practical expertise to digital media. We appreciate your comments and feedback.