There are over 2 trillion Google searches per day in 2020, an excellent source for making assumptions, claims around 5.5 billion searches done on Google per day and over 63,000 search queries done per second. This makes Google an excellent addition to your digital marketing strategy, we can easily drive relevant traffic based on search query relevant to your business.
Google Network Ads are divided into three groups to give you more control over where you’d like your ads to appear on Google Search Network, Google Display and Video network, & Google Shopping Ads.
Visual enhancements to ads add more prominently display informations about your business, such as a phone number, or your website’s domain in the headline. Common types of ad formats are Sitelink, Location, Call, Affiliate, Snippet, Message, App etc.
Google’s Search/Shopping Network is one of the best ways to capture traffic based user intent. Suppose they aren’t going to search you on Google then, Google Display and Video Network can help out with advanced targeting features like topic targeting, placement targeting, contextual targeting (By Keywords), demographic targeting, Interest Categories & Affinity Audiences.